GM's Troubles Deprive 'Transformers 2' of Crucial Horsepower

Detroit's not the only one reeling from the collapse of General Motors. There are a few executives bummed out on the Paramount Pictures lot as well.

Eleven weeks before the release of its expensive summer sequel "Transformers 2: Revenge of the Fallen," the studio can't count on its key promotional partner to support a marketing blitz that helps drive mass awareness of Hollywood's big popcorn movies.

The struggling automaker, whose new Chevy Camaro is one of the stars of director Michael Bay's action film in which vehicles morph into giant robots, has sharply throttled back its contribution to the advertising campaign tied to the sequel's release June 24.

The reduced spending by GM comes at a tricky time for Paramount, which needs all the promotional backing it can muster for "Transformers" in what looks to be one of Hollywood's most competitive summers ever. A dozen big-budget "event" films, including "Star Trek" and sequels to "Harry Potter" and "X-Men," will be elbowing one another into theaters.
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